As a creative director in Audible’s marketing department, I lead a team of writers and designers in executing promotional "anon" trial membership messaging across Audible and Amazon surfaces. I also collaborated with marketing stakeholders on executing special offers and messages to subscribing members. My team also concepted and executed the brand’s Lincoln Tunnel billboard as well as other OOH activations, including Chicago. I collaborate with cross-functional working teams on animations, emails, rich media and in-app messaging, including UX designers, web developers, animators, and partner agencies MRY and McCann.
As a VP Design Lead spearheading the bank's global Citi Developer Hub, I partnered with our UX team to architect the site experience in addition to personally designing all site pages including tablet and mobile breakpoints. The site debuted at the Singapore FinTech Festival, garnering millions of media impression and glowing praise across the press. I also designed all marketing materials, including multiple animated videos, and served as an advisor on the design of the booth experience itself.
As the Executive Creative Director for Digital Customer Experience, I lead a team of 15 internal writers and designers as well as overseeing the production of major creative products by world-class agencies like R/GA, Lippincott and BBDO. Guiding a legacy retail company down the path of reinventing itself for the digital era means a deep collaboration with CRM / Analytics teams as well as a daily cross-functional partnership with UX and web dev. Journey-based design is at the core of everything I do. Big ideas first—rolling out into the best tactical expression which targets the right message to the right customer on the right channel on the right device at the right time of day. From broadcast spots to Snapchat filters, animated infographics to perfectly timed celebrity tweets, everything I create comes out of an iterative and agile process. Fortunately for everyone I work with, it's also a complete blast. It's not every day that you get handed the reins to help turn around a brand you've loved since childhood!
Range of corporate, consumer products, and b2b hardware, software solutions, and services.
Large enterprise big data, flash, hybrid cloud, and converged infrastructure products, services, and solutions.
Range of services, promotions, as well as engineering content.
"Do More Amazing" spun heads all over the agency and inspired Verizon to stick with McCann.
Restore is a provider of housing and services to sex trafficking survivors in New York City.
Animation by Dave Palmer and Hyperactive Content
Printed and interactive digital card inviting RG customers to “take a scroll through the universe, explore the nature of time itself and meditate on the gift of what it means to be.”
Two ads for the new Olympus Tough TG-850 highlighted its durability and power to equally inspire a family and capture their rough and ready spirit.
Heatley has a background in illustration and typography. Given the opportunity, he's happy to use these skills on the right brand project.
The Most Interesting Man in the World campaign was adapted to coincide with The Winter X games. As part of the festivities, purchasers were invited to X mark their own spot through our App and partake in free a winter sport.
Named after the Thai word for Fun, Sanuk is a global lifestyle brand known for its funky sense of style, lo-fi innovation, and delightfully irreverent humor.
Chobani tapped us to create something for their digital space and help bring their brand message to life including a loyalty site and their Chobani DayBreaker App. Users were able to wake up to their choice of tunes, get a customized 'Choroscope' and stay plugged into healthy choices, cool recipes and exclusive magazine content throughout the day.
A branded, subscription-based loyalty platform (the Gratis Club) that offers members curated lists and customizable ways to enjoy their downtime. Drawing upon the paper’s classic “Hedcut” illustration style and proclivity for graphs and charts.
